Internet Marketing Blog

Starting off pretty good this month.  Here’s a quite update for those of you following my little campaign.

Adwords Cost: 688.88

Yahoo PPC Cost: 128.24

Adsense Income: 43.61

Affiliate Income: 1265.00

Net Profit: 491.49

This week I’ve dropped a couple of adgroups.  I’m down to just one for now.  The other adgroups were breaking even give or take a little.  So I decided to pause them for now and focus on the most profitable adgroup.  Since I’m personally limited to spending about $200/day, I wanted to put all that into the best performing adgroup until I can build up my bankroll.

For now, I’m just going to analyze the data I’ve collected from the other adgroups and see if I can improve them offline while I wait for my checks from last month.   I have 5 weeks of data, so hopefully I’ll figure something out to get them profitable.

I started another campaign this week in the same niche, and it failed.  I spent $137 for 58 clicks and go no sales.  I like that I’m getting clicks, this tells me there’s a good makert.  Again, until my bankroll builds up, I’m gonna pause this one and see if I can figure out why it didn’t perform.

Thanks again for stopping by to read my little blog.

I’ve been posting my progress on the forums every couple of weeks. I hate bumping a thread with minor updates, but on my blog, I can do anything I want. So I’m gonna update my progress every couple of days for those of you who want to see updates more often.

Quick Summary of what’s happened so far:

• Started adwords campaign May 30, 2007 in the Mortgage Refinance Niche
• Chose Getsmart.com at CommissionJunction.com as the merchant to promote
• Built the landing page with adsense & affiliate links and setup the adwords campaign.
• June 14, Getsmart ended their affiliate program and left CJ.com.
• June 14, Started promoting new affiliate lendingtree.com and Loanweb.com
• Split campaign into 3 adgroups based on statistics gained so far

Here are the detailed posts:

• Part 1
• Part 2
• Part 3

Here is today’s update:

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Here are the numbers so far:

Adwords Cost: $1080.08

Adsense Income: $89.18

Affiliate Income: $2045.00

Net Income: $1054.10

I made a mistake this past weekend by bidding $6 on a few of the keywords.  I wanted to see if I could get on the first page of the content network and thereby get more clicks and higher conversions.

I didn’t really have the bankroll to do it properly, so I wasted about $30-$50.  It’s hard to give an exact number since the costs and # of clicks on the content network are averages.  Anyway, when I have the bankroll, I will try bidding much higher.

Also, loanweb finally came out of the red and is profitable now.  Only slightly, but enough to keep testing it.  I’m really happy lendingtree is very profitable so far, maybe more so than getsmart was.  Time will tell….