Internet Marketing Blog

Okay gang, it’s almost midnight here and I just got home from another contract I picked up this month (I do a little consulting on the side from time to time to meet girls.)

If your just picking up on this topic, here are the previous related posts:

• Part 1
• Part 2
• Part 3
• Part 4

Now on with “affiliate marketing with adwords” part 5.

I wanted to post this first thing this morning, but since I had to go, I didn’t have time.

I have to tell you, the first week of July pretty much rocked! But this week started off like crap. I lost $209 on Tuesday!!!! Monday only made $40 and Wednesday only made $127. So I was starting to worry. Is the honeymoon over?

What the heck was going on? As I mentioned in other posts, I paused all the other adgroups and stop running ads on Saturday.

Well, I had some time this morning to run a new report that adwords is offering. It’s called the “Placement Performance” report. OMG! That report rocks!!!

It answered all my questions. Why do Saturdays not convert? Why did my conversions take a landslide this week? Why aren’t the other adgroups converting even though they are virtually identical?

Here is the sample raw data from the report.

Notice the paused campaign? Look where I was getting a lot of the impressions from:

chessmaniac.com, myspace.com, myembar.com, etc…

Not even remotely related to mortgage refinancing. No fn wonder it wasn’t converting!

Then I took all that data and crunched it into a table using excel.

Look at pogoaddiction.com for Tuesday July 10. That was the day I lost $200. That site is a flash gaming site. Why on earth would my ads be showing on that site? So I went to the site exclusion feature and blocked that site.

Look at zillow.com on July 3. I grossed $300, net $155 that day. That is a site I might consider for sited targeted campaigns.

I also stopped advertising on saturdays because they weren’t converting. So there is no July data, but I guarantee that if I look at June numbers, the Saturdays will show that I was getting a ton of clicks from myspace or pogoaddiction or some other recreational site.

In fact, I wasted $125 on pogoaddiction this month alone.

I could go on all day with this data, but I think you can see the solid gold in this report.

Quick stats: After blocking those sites, My net profit today is over $200!!!!

Starting off pretty good this month.  Here’s a quite update for those of you following my little campaign.

Adwords Cost: 688.88

Yahoo PPC Cost: 128.24

Adsense Income: 43.61

Affiliate Income: 1265.00

Net Profit: 491.49

This week I’ve dropped a couple of adgroups.  I’m down to just one for now.  The other adgroups were breaking even give or take a little.  So I decided to pause them for now and focus on the most profitable adgroup.  Since I’m personally limited to spending about $200/day, I wanted to put all that into the best performing adgroup until I can build up my bankroll.

For now, I’m just going to analyze the data I’ve collected from the other adgroups and see if I can improve them offline while I wait for my checks from last month.   I have 5 weeks of data, so hopefully I’ll figure something out to get them profitable.

I started another campaign this week in the same niche, and it failed.  I spent $137 for 58 clicks and go no sales.  I like that I’m getting clicks, this tells me there’s a good makert.  Again, until my bankroll builds up, I’m gonna pause this one and see if I can figure out why it didn’t perform.

Thanks again for stopping by to read my little blog.